Parenting is harder than ever. Whether you call it the mental load or invisible labor, the running to-do list of researching, registering, planning, and scheduling is draining for families.

Motherhood made me appreciate the people who are so good at this work and never get enough credit — or compensation — for their executive talent. When my co-founder and I talked about needing this support in our lives, we knew we were on to something.

Our team built a product that uses best-in-class AI and business processes, supercharging our Advisors with custom-built task lists, vetted local recommendations, a seamless messaging system, and more: all enabling one FA to serve multiple families while still maintaining a flexible schedule.

Faye is all about lifting each other up, whether we are getting more time back (Clients) or are now being compensated for an extraordinary skill set (Advisors). Both have called this service “life changing.” This is what motivates our team and keeps us going — and we’re just getting started.

Emily King, CEO